Shipley Do-Nuts, the US-based doughnut and kolache chain, has named Bill Leibengood as its chief marketing officer (CMO).

Leibengood has more than 25 years of restaurant marketing and operations experience. He has served as CMO of Houlihan’s before moving into the chief operating officer role, and also held senior marketing positions at Wingstop Restaurants and Applebee’s.

In his new role, Leibengood will develop marketing strategies to increase same-store sales, strengthen Shipley’s digital engagement and deliver more seamless, modern guest touchpoints. He will also work on aligning promotional efforts across the system.

Leibengood said: “As Shipley continues to scale, disciplined marketing will play a critical role in the company's next phase of growth.

“My focus will be on strengthening our marketing capabilities, sharpening our data-driven decision making and ensuring our brand continues to meet guests where they are as we amplify Shipley's position as the premier doughnut and kolache destination nationwide.”

The appointment comes as Shipley continues to expand, opening a record 35 new shops last year, including locations across Alabama, Florida, Georgia, North Carolina, Tennessee and Virginia.

Shipley Do-Nuts' CEO Flynn Dekker said: “With his deep marketing expertise, Bill will help elevate our brand storytelling through fresh, creative initiatives.

“He will have significant responsibility for strengthening the authentic guest experience our customers have cherished for nearly 90 years as we expand across the country and share our Texas heritage with new communities.”