US-based Smoothie King unveiled plans to open more than 90 new outlets this year, citing a strong development pipeline and growth opportunities in key markets.

The company is starting 2026 with a franchisee incentive initiative aimed at specific states across the US to support the expansion.

According to Smoothie King, the scheme will provide financial support to “growth-minded franchisees”.

Alongside store expansion, the company is increasing its focus on menu development. This includes introducing new smoothies and bowls and widening its overall food range.

The business is expanding its food strategy after the toast launch, adding ovens across locations to support a broader menu.

The smoothie chain has also upgraded its technology to streamline operations and improve guest experience, the company added.

In Q4 2025, Smoothie King opened 19 stores and signed 23 new franchise deals.

Overall, it added 74 locations and signed 101 franchise agreements across 47 DMAs [designated market areas] nationwide last year.

The company also entered Utah and Minnesota and expanded via non-traditional development, including a new location at Joint Base Andrews.

Smoothie King president and chief financial officer Gavin Felder said: “Our 2025 results reflect both the strength of the Smoothie King brand and the confidence franchisees continue to place in our system.

“As we look ahead to 2026, we're excited to build on this momentum by bringing a range of incredible new products to nourish our guests' healthy habits and making it easier for our franchisees to open, operate, and grow their businesses.”

Last August, Smoothie King launched its maiden food menu, Power Eats, across its more than 1,200 locations in the US.