Swiggy has decided to pull the plug on Snacc, its ultra-fast food delivery application, according to a report on The Hindu Business Line.

The decision comes nearly a year after it was launched as a pilot.

People familiar with the development told the publication that the 15-minute delivery app was tested in Bengaluru and Gurugram. However, it did not achieve meaningful growth during the trial period, leading the company to discontinue the standalone product.

Swiggy did not comment on the development. A person close to the company said staff associated with Snacc are being moved to other roles within the organisation.

“We are absorbing people under our different businesses and providing them with transition support,” the source told The Hindu Business Line.

The move comes after the Indian Government last month asked all quick-commerce platforms to drop the controversial “ten-minute delivery” promise, citing concerns over worker safety.

However, the Indian quick food delivery service is drawing increased attention from both established platforms and younger companies.

Blinkit has introduced Bistro as a separate app focused on quick meals while Zepto has launched Zepto Cafe through a distinct interface targeted at on-demand food and beverages.

Smaller companies are also building a presence in this sector. Swish has been drawing early interest from investors and users in the fast-meal category, with support from venture capital company Accel.

In parallel, mobility business Rapido is working on entering the online food delivery business, potentially adding further competition.

Recently, Rapido expanded its food delivery platform, Ownly, across Bengaluru, moving beyond the pilot phase.