US-based fast food chain Taco Bell has announced the launch of Jalapeño Ranch Nacho Fries from 18 July 2024 for a limited time.

The new addition is seasoned with Mexican spices and topped with Jalapeño Ranch sauce made with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley and spices. The fries are enhanced with pico de gallo and customised with a protein of the customer’s choice – seasoned beef or black beans.

Just in time for US National Fry Day on 12 July 2024, the brand is also relaunching its Nacho Fries Lover's Pass, which offers Taco Bell Rewards Members daily access to order the regular Nacho Fries for 30 consecutive days for $10. The pass is available for purchase from 9 to 15 July through the Taco Bell app.

The Pass was first introduced in January 2022 and made a comeback in November 2023.

Taco Bell chief digital officer Dane Mathews said: “The inaugural Nacho Fries Lover's Pass subscribers' unwavering adoration for more Nacho Fries and more value meant it was time for the Nacho Fries Lover's Pass to make its much-anticipated comeback.

“Our Rewards Members drive us to push the boundaries of customer experience with digital innovations that effortlessly allow fans to enjoy more of the Taco Bell favourites they crave, all for an accessible price.”

Taco Bell’s franchisee, the Diversified Restaurant Group (DRG), reopened a revamped location in Kansas City, Missouri, US.