Casual dining chain TGI Fridays has unveiled a new expansion plan as it seeks to scale the business substantially over the rest of the decade.

Under its “1-2-3 Strategic Vision”, the company is aiming for more than 1,000 units and $2bn in annual revenue by 2030.

TGI Fridays said that the plan is based on four pillars, which include activating the brand, enabling flexible growth across markets, strengthening the franchise system, and improving performance through people.

Phil Broad has been appointed president to lead this vision. He previously worked as TGI Fridays UK managing director from 1997 to 2001 and rejoined in April 2025 as president of international franchising, where his role involved expanding the brand in international markets.

In his position as president, Broad will oversee growth efforts in the domestic business as well as internationally.

TGI Fridays CEO Ray Blanchette said: “TGI Fridays pioneered the casual bar and grill category and continues to introduce Americana culture to millions around the world.

“Our focus as we accelerate our growth is to resonate with the next generation of consumers while preserving the classic Americana feel and signature experience that has made the brand beloved in more than 40 countries.

“Through these strategic pillars, we honour the heritage of the Fridays brand while appealing to today's guests who crave bold flavours, high-energy experiences, and reasons to celebrate every day.”

The company has signed new development agreements to support the opening of more than 150 locations worldwide.

The US-based chain intends to support the "1-2-3 Strategic Vision" with initiatives covering menu and beverage changes, improved guest experiences, and upgrades to restaurant atmosphere.

The expansion plan marks a turnaround for the company after it emerged from bankruptcy.

TGI Fridays initially filed for Chapter 11 in November 2024 in the Northern District of Texas following financial struggles and an unsuccessful acquisition attempt by UK-based Hostmore.