SSP has opened the World of Tiger Beer bar at Changi Airport, in partnership with Asia Pacific Breweries Singapore, part of the Heineken Company.
Tiger Beer, an Asian lager originating in Singapore in 1932, is central to the bar’s concept. The venue offers travellers an opportunity to experience the lager’s flavours.
SSP Asia Pacific CEO Jonathan Robinson stated: “With our partners at Changi Airport Group and Asia Pacific Breweries Singapore, we have created something truly special here at Changi Airport.
“The World of Tiger Beer is an iconic bar which showcases the strong heritage of Asia’s premium lager, Tiger Beer, alongside a creatively striking design which is perfectly paired with a delicious culinary menu.
“We are confident that Singaporeans and all other travellers will enjoy their immersive experience at the bar.”
The bar’s design reflects Asian street culture, incorporating Tiger’s distinctive colour palette.
Its menu, tailored for Changi Airport, features Singapore-inspired dishes such as Laksa Seafood Pasta with Soft-shell Crab, Sambal Baked Seafood Delight, and Har Cheong Gai, which is Prawn Paste Chicken.
Classic Tiger signature dishes, including Tiger Beer Battered Fish & Chips and Signature Tiger’s Sambal Loaded Fries, are also available.
The bar serves a full range of Tiger Beers brewed in Singapore, alongside speciality cocktails such as the Changi Mojito, which combines mint, lime and Tiger Soju Infused Lager for a tropical twist.
Asia Pacific Breweries Singapore marketing director Gerald Yeo stated: “With Singapore celebrating SG60 this year, the launch of World of Tiger Beer at Changi Airport is a timely opportunity to honour our roots and share something proudly local with the world.
“Born and brewed in Singapore, Tiger® has long been a symbol of national pride. Travellers can now enjoy it fresh through flavours and stories that deliver a true taste of our nation in a pint.”
In May 2025, SSP initiated operations in Bulgaria, launching a Starbucks and a Camden Food Co outlet at Sofia International Airport.
