In the UK, we are used to turning to the US to see what the latest market trends might be. No doubt, if it’s proving to be big business across North America, it will make the jump to the UK and the rest of the world soon. In the foodservice and hospitality markets, it's no different. Many trends are being driven by evolving consumer demand but are made possible by emerging technologies. Nick Hucker, CEO at Preoday, the online ordering and mobile technology, explains further.