Digital-first coffee shop chain Drinkit has introduced a new local campaign in partnership with local artists and domestic brands in the United Arab Emirates (UAE).
According to a company statement, the new “Proud to Grow in the UAE” campaign was launched with limited-edition menu additions made with ingredients sourced from domestic suppliers.
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The initiative features partnerships with two UAE-based producers, Camelicious and Mirzam Chocolate Makers.
UAE-based Mariam Alobeidli, Raghad Murad, and Hind Othman Alhammadi created the artwork, which now appears across the company’s mobile app, digital store displays, retail packaging, and merchandise.
Drinkit also added a filter coffee to the menu made using beans from Yemen’s Shaia’an village.
The new menu is priced between Dh25 and Dh35 ($6.81 and $9.53). They are available across every Drinkit coffee shop in Dubai and Abu Dhabi. Customers can order through the Drinkit app and in-store kiosks.
Drinkit Middle East and North Africa CEO Vitaliy Kolesnikov said: “Four years ago, we opened our first coffee shop in Dubai as an experiment. We didn’t know if this city needed Drinkit.
“Today we know it does, and this campaign is how we say thank you to the country, the community, and the talent that made it possible.
“Working with UAE-based artists and brands like Camelicious and Mirzam felt like the right way to show how proud we are to grow here.”
Drinkit joined foodservice operator Dodo Brands in 2020, and operates more than 250 outlets across four countries: the UAE, Kazakhstan, Azerbaijan, and Russia.
