US fast-casual chain Freddy’s Frozen Custard & Steakburgers (Freddy’s) has entered the Philippines after signing a five-outlet deal.
The deal also marks Freddy’s first development agreement in Southeast Asia.
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As agreed, the rollout will be managed by OMG Holdings OPC, with the initial branch scheduled to commence operations in 2027.
The transaction forms part of the chain’s wider overseas development strategy as it works to broaden its footprint outside the domestic US market.
Freddy’s chief development officer Andrew Thengvall said: “Expanding Freddy’s into the Philippines is an exciting milestone for our brand and an important step forward in our broader international development strategy.
“As we look to build our presence across international markets, aligning with experienced operators who understand their local consumers and have a proven track record of growing global brands is essential.
“We believe OMG Holdings is well positioned to introduce Freddy’s to the Philippines and build a strong foundation for the brand in the market.”
With Asia targeted as a central region for development leading into 2027, the company is looking to partner with experienced local operators who can combine domestic market knowledge with the chain’s existing business framework.
Founded in Wichita, Kansas, in 2002, Freddy’s currently has an estate exceeding 580 restaurants.
The company is focusing to recruit individual and multi-unit franchise partners across the US, Canada, and Mexico.
Freddy’s expanded its leadership team in April, appointing Rafik Farouk as vice president of business development and Jackie Lobdell as vice president of franchise sales.
