Baked goods & morning goods is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the pasta & pizza and meat dishes categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the baked goods & morning goods category in France report, the baked goods & morning goods category constitutes a 72% share among all restaurant types in France foodservice market. The report analyses 89,516 menu items from different foodservice outlets in France and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Confectionery was found to be the most-used ingredient in the baked goods & morning goods category, featuring in 21% of menu items, followed by fruit and cream. Cheese and nuts & seeds were also significant ingredients.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the baked goods & morning goods category have dropped by 0.17%. As on-premises dining gains momentum following the COVID-19 pandemic, the baked goods & morning goods category in France is expected to experience overall growth.
Different categories exhibited mixed price movements within France foodservice market between 2022 and H1 2023. While most of the categories witnessed a price decrease, fish & seafood dishes category prices remained unchanged in the given timeline.
An in-depth analysis of the baked goods & morning goods category price trend by location reveals consumption trends of each region. The graph below represents the change in baked goods & morning goods category menu prices during 2021-2023 across the top five locations. As seen below, baked goods & morning goods category menu items in Nantes became more affordable as compared to Lyon and Bordeaux.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In France market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into France category menu, buy the report here.