The consumer industry continues to be a hotbed of innovation, with activity driven by environmental sustainability, convenience, health and wellness, and aesthetics, and growing importance of technologies such as digital food management, 3D food printer, food safety and transparency, personalised nutrition, food waste reduction, and robotics. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Innovation in Consumer: Edible seed preservatives. Buy the report here.
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However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
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40+ innovations will shape the consumer industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the consumer industry using innovation intensity models built on over 110,000 patents, there are 40+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, insulin stimulating foods, encapsulated protein additives, and nicotine extraction are disruptive technologies that are in the early stages of application and should be tracked closely. Enzyme-fortified cocoa products, cheese substitutes, and low glycaemic index foods are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are vitamin fortified foods and whey protein compositions, which are now well established in the industry.
Innovation S-curve for the consumer industry
Edible seed preservatives is a key innovation area in consumer
Seed preservatives can be used to prolong the shelf life of edible seeds and grains. For instance, Secamone afzelii is a type of plant extract that can be used for seed preservation.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of edible seed preservatives.
Key players in edible seed preservatives – a disruptive innovation in the consumer industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to edible seed preservatives
| Company | Total patents (2010 - 2022) | Premium intelligence on the world's largest companies |
| Mizkan Holdings | 29 | Unlock Company Profile |
| Consumo Em Verde Biotecnologia Das Plantas | 26 | Unlock Company Profile |
| Agri-Neo | 20 | Unlock Company Profile |
| Jeneil Biosurfactant Company | 16 | Unlock Company Profile |
| Buhler | 14 | Unlock Company Profile |
| Ecolab | 13 | Unlock Company Profile |
| Buckman Laboratories International | 12 | Unlock Company Profile |
| CMS Technology | 9 | Unlock Company Profile |
| Raps | 9 | Unlock Company Profile |
| Danaher | 8 | Unlock Company Profile |
| Gruppo Mauro Saviola | 8 | Unlock Company Profile |
| Saraya | 7 | Unlock Company Profile |
| Satake Engineering | 7 | Unlock Company Profile |
| Anheuser-Busch InBev | 6 | Unlock Company Profile |
| Chacha Food | 6 | Unlock Company Profile |
| Stalam | 5 | Unlock Company Profile |
Source: GlobalData Patent Analytics
Leading companies in the edible seed preservatives space in terms of patents filed are Mizkan Holdings, Consumo Em Verde Biotecnologia Das Plantas, Agri-Neo, and Jeneil Biosurfactant Company. Recently, Agri-Neo entered a partnership with Alpacasa, a Portuguese food processing company, to enhance the food safety. Agri-Neo's Neo-Pure technology is an advanced pasteurisation solution for sesame and chia seeds.
Leading companies in terms of application diversity are Jeneil Biosurfactant Company, Buhler, Anheuser-Busch InBev, and Gruppo Mauro Saviola.
Leading companies in terms of geographic reach are Consumo Em Verde Biotecnologia Das Plantas, CMS Technology, Raps, and Mizkan Holdings.
With companies increasing focusing on increasing the longevity of seeds, the demand for edible seed preservatives is expected to rise in the coming years.
To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
