Soups is one of the food category offered in restaurants, along with the soft drinks and baked goods & morning goods categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the soups category in Jordan report, the soups category constitutes a 8% share among all restaurant types in Jordan foodservice market. The report analyses 148 menu items from different foodservice outlets in Jordan and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Soup was found to be the most-used ingredient in the soups category, featuring in 80% of menu items, followed by vegetables and chicken. Fish & seafood and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the soups category have dropped by 0.04%. As on-premises dining gains momentum following the COVID-19 pandemic, the soups category in Jordan is expected to experience overall growth.
Different categories exhibited mixed price movements within Jordan foodservice market between 2022 and 2023. Of all the categories, the sandwiches & wraps category exhibited the highest price increase, while soups experienced a maximum price decrease.
An in-depth analysis of the soups category price trend by location reveals consumption trends of each region. The graph below represents the change in soups category menu prices during 2021-2023 across the top five locations. As seen below, soups category menu items in Al Juibieha became more affordable as compared to Al Rabahieh and Amman(Jordan).
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Jordan market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Jordan category menu, buy the report here.