Smoothie King has forged a new partnership with American rapper 2 Chainz to open a kiosk in Atlanta, Georgia.
2 Chainz has become the latest franchisee of the US-based smoothie company.
The artist, in collaboration with existing franchisee Philip Jones, launched the Smoothie King kiosk inside the State Farm Arena.
The unveiling of the new Smoothie King kiosk coincides with the Atlanta Hawks NBA Draft Party.
In 2023 Smoothie King became the official smoothie partner of the Atlanta Hawks team.
The new outlet will offer Smoothie King’s blends, including Gladiator Vanilla, Angel Food and Caribbean Way.
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By GlobalDataThe establishment of the kiosk further bolsters Smoothie King’s presence in Atlanta, where it already operates more than 80 stores.
2 Chainz said: “Opening a Smoothie King in State Farm Arena felt like the right move for me. Throughout my health journey, I’ve been mindful of my choices, and when I go to games and events it’s no different – I’m always looking for nutritious options and Smoothie King is in a class of its own when it comes to delicious smoothies with no added sugar.”
Smoothie King CEO Wan Kim said: “As we continue to expand, we’re thrilled to welcome 2 Chainz to our franchisee family — not to mention in collaboration with one of our great partners in the Atlanta Hawks.
“2 Chainz’s passion for health and wellness aligns perfectly with our mission to inspire a healthy and active lifestyle – coupled with his entrepreneurial spirit, [this] embodies the essence of our brand and makes it a perfect match.”
Smoothie King has introduced Smoothie Bowls, offering guests a variety of premium ingredients to support an active and balanced lifestyle.