American restaurant franchise Beef ‘O’ Brady’s has selected ParTech’s omnichannel ordering and loyalty platforms to refine its digital strategy and customer engagement.

The integration of PAR MENU and PAR Punchh is set to offer a seamless omnichannel ordering and loyalty platforms.

PAR MENU will serve as the backbone of Beef ‘O’ Brady’s digital ordering system, connecting mobile app and web-based orders with third-party delivery services such as UberEats, DoorDash, and GrubHub.

The open API of MENU will be compatible with various POS systems, which is crucial for the franchise’s 140 locations that have processed more than 35,000 orders since the system’s implementation.

In addition to the ordering system, Beef ‘O’ Brady’s will utilise the features of PAR Punchh to drive customer loyalty.

The platform’s segmentation, gamification, and AI tools are designed to foster customer engagement and loyalty through interactive challenges and rewards, the tech vendor said.

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These features, combined with accessible data insights, will enable Beef ‘O’ Brady’s to tailor its marketing and operational strategies effectively.

PAR CEO Savneet Singh said: “MENU and Punchh complement each other, making them work Better Together and therefore benefiting Beef ‘O’ Brady’s operations, enabling them to deliver seamless guest experiences and drive revenue growth. This all-in-one solution allows brands to unify their data and experiences versus the disjointed experience we see so frequently today.

“We were excited to welcome the Beef ‘O’ Brady’s team back to Punchh and are even more thrilled to be supporting their first-party and third-party ordering channels with MENU. This marks a significant milestone, setting a new benchmark for omnichannel excellence and proving our ‘Better Together’ philosophy.”

Last month, restaurant chain Wendy’s selected ParTech’s AI-based platform to enhance its customer engagement.

The fast-food giant is deploying PAR Punchh at its 6,500 locations in the US and Canada to revamp its loyalty programme with AI-driven gamification experiences.