US-based multi-brand restaurant portfolio company BRIX Holdings has concluded the acquisition of Clean Juice, an organic juice bar franchise.
The strategic move expands BRIX’s portfolio to eight brands with 325 locations.
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The financial details of the transaction have not been disclosed.
In April 2024, BRIX reached an agreement to acquire all assets of Clean Juice, adding 75 locations and a further dozen in development to its growing network.
BRIX chief experience officer Roberto DeAngelis said: “We already have a growth plan developed and will begin executing new initiatives in the coming weeks.
“We have a dedicated and enthusiastic group of franchisees eager to revitalise this brand, along with a substantial development pipeline that will fuel our future growth.”
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By GlobalDataClean Juice, founded in 2016 by Landon and Kat Eckles, offers a menu of healthy options including cold-pressed juices, smoothies, wraps, sandwiches, açaí bowls, toasts and salads.
With the completion of the acquisition, Clean Juice’s franchise and field support operations will transition to BRIX’s headquarters in Addison, Texas.
A core group of Clean Juice employees will join BRIX, taking on roles in field operations, supply chain and technology.
BRIX plans to open ten new Clean Juice stores by the end of 2024 and an additional 15 to 20 by 2025.
Its initial focus will be on enhancing store design and operations, and re-engineering the menu and supply chain to better deliver certified organic farm-to-table juices and meals nationwide.
BRIX also intends to broaden the reach of Clean Juice’s certified organic bottled juices, targeting expansion into additional retail outlets including grocery and convenience stores.
BRIX CEO Sherif Mityas said: “The entire BRIX organisation is thrilled that our acquisition of Clean Juice is complete.
“This is another step in our growth strategy as we continue to build a world-class franchisor portfolio organisation.
“We have a strong core shared services and franchise support system now in place, backed by our majority investment group to aggressively pursue additional brand acquisitions moving forward.”
