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Fast-food restaurant company Burger King, owned by Restaurant Brands International, has announced that it is suspending corporate support for franchised restaurants in Russia in response to the country’s invasion of Ukraine.
The fast-food brand will also suspend operations, marketing and supply chain activities.
Furthermore, the company will not approve any investments or expansions in the region.
Currently, there are 800 fully franchised Burger King restaurants in Russia, which are managed by independent local operators.
The company added that it has no corporate restaurants in Russia, and the business is completely franchised and managed by a local master franchisee.
Burger King said in a statement: “We are watching the attack on Ukraine and its people with horror and are focusing our efforts in the region on contributing to the safety of Ukrainians seeking shelter and security for their families.
“Burger King has committed $3m to immediately support Ukrainian refugees. This includes parent company, Restaurant Brands International redirecting its profits from franchised operations in Russia to humanitarian efforts, starting with an immediate donation of $1m to the United Nations refugee agency, the UNHCR.
“In addition, Burger King franchisees in more than 25 countries in Europe are partnering with local NGOs to distribute $2m of free Whopper meal vouchers to Ukrainian refugees arriving in those countries to be redeemed in the next few weeks.”
Any profits from franchised operations will be redirected by the company to humanitarian aid for Ukrainian refugees.