Domino’s Malaysia has partnered with data management technology developer Profisee to deploy its platform for enterprise data management initiatives.
The move will help the company to accelerate its digital presence in the country’s restaurant industry and execute their strategy to better serve customers.
The deployment follows the success achieved through the implementation of the platform at the Domino’s headquarters in Ann Arbor, Michigan, US.
The Profisee Platform master data management (MDM) solution offers strategic targeted marketing to individual customers, households and affinity groups, allowing them to order and eat pizza together.
Profisee CEO Len Finkle said: “We have been able to differentiate ourselves from the competition through strong customer relationships, and our level of service is one of the very reasons clients continue to expand and grow with us.”
A Microsoft Gold ISV Partner and software company, Profisee delivers enterprise MDM capabilities through its MDM platform.
The company makes use of the Microsoft technology stack to deliver Microsoft MDM solutions on-premises, in the Azure Cloud, or in a consumption model through the Azure Marketplace.
Domino’s Malaysia is operated by the pizza chain’s master franchise holder, Dommal Food Services. It operated 217 locations in the country as of Q1 2017.
The global pizza chain operates around 14,000 owned and franchised stores across the US, as well as in more than 85 markets.