Domino’s plans to leverage Microsoft Cloud and the Azure OpenAI Service to streamline the ordering process further. Credit: Domino’s Pizza/PRNewswire.

Domino’s Pizza has partnered with Microsoft to develop a generative AI assistant to improve store operations and customer service.

The pizza chain plans to leverage Microsoft Cloud and the Azure OpenAI Service to streamline the ordering process further.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Domino’s chief technology officer Kelly Garcia said: “We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes.

“Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences while supporting our corporate stores, franchisees and their respective team members with tools to make store operations more efficient and reliable.”

Under this new alliance, Domino’s and Microsoft will establish an Innovation Lab to expedite the time to market smart store and ordering innovations.

See Also:

The partners noted that they are committed to responsible AI practices that protect customer data and privacy.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Domino’s plans to pilot the new generative AI-based technology at its stores within the next six months.

With predictive features, the generative AI assistant can help streamline pizza production and quality monitoring, according to the firm.

Microsoft global retail, consumer goods and gaming industries corporate vice-president Shelley Bransten said: “As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience.

“Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry.

“There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees and employees.”