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July 10, 2019

Fast-casual chain Freddy’s enters UAE with first location in Dubai

American fast-casual restaurant chain Freddy's Frozen Custard & Steakburgers has expanded its presence with the opening of its first international location at the Dubai Mall in the UAE.

American fast-casual restaurant chain Freddy’s Frozen Custard & Steakburgers has expanded its presence with the opening of its first international location at the Dubai Mall in the UAE.

The company is also planning to open its second location at the Mall of the Emirates in the coming weeks.

Tastebuds Group, a food & beverage (F&B) arm of Dubai-based Younata Investment, will own and operate the two new locations.

In January last year, Freddy’s signed an international franchise agreement with Younata to expand in international markets, with first location in Dubai.

Freddy’s is planning make a transition by adapting to the local culture in various aspects such as training protocols, hours of operation, menu items and portion size.

The new locations in Dubai will offer Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef.

Tastebuds Group managing director Yousef Khattar said: “The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible and a true testament to the level of passion and commitment they devote to each venture.

“It has been a pleasure working alongside the team to ensure that all aspects of the family friendly concept will be received well by our guests in Dubai.

“We are truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the taste of Freddy’s authentic steakburgers and frozen custard to the Middle East for the first time.”

In addition, the franchisee company will continue plans to open new locations in the UAE,  Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar in an effort to drive Freddy’s growth across the Middle East.

Freddy’s also plans to open more than 40 restaurants across the US by the end of this year with a focus on the West Coast, Upper Midwest, Northeast and Florida.

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