The International Foodservice Manufacturers Association (IFMA) has launched a new interactive online resource, Go-to-Market Model, for foodservice manufacturers.

Go-to-Market Model offers insights into various factors that inform foodservice manufacturers about ‘go-to-market strategies’ including the use of distribution channels by an operator.

The new model is a latest instalment to IFMA’s Food Future 2025 framework. It identifies how and why operators across all segments make decisions regarding sourcing.

The board of directors committee of IFMA, in collaboration with management consulting firm Kinetic 12, created the new model.

IFMA president and CEO Larry Oberkfell said: “IFMA is committed to developing tools that help the foodservice community tackle the critical issues they face.

“The new online IFMA Go-to-Market Model ensures that our members can quickly and effectively develop plans to target operator segments.

“This new tool simplifies a very complicated industry into a decision-based tool now at the fingertips of our members. We have now delivered two of the three new online models, and the third tool the Consumer Food Journey, is set to release at our fall Presidents Conference.”

According to the association, the new Go-to-Market Model is one of three core pillars of its Food Future 2025 platform. It is part of an initiative to offer comprehensive and interactive decision model of the total food landscape for the foodservice industry.

Kinetic12 partner Art Bell said: “The Go-to-Market Model was created with three key attributes in mind; user accessibility, easy to use, and customisable. In the end, we believe this tool is going to benefit the foodservice industry.”

In October last year, IFMA introduced new best practice guidelines to define, benchmark and enable supply chain visibility for the foodservice industry.