Libro has expanded its functionality beyond online reservation and table management with the launch of its Guest Experience Platform 6.0.

The new offering features reputation management, guest marketing and an enhanced digital waitlist. Restaurants can also collect guest reviews, conduct surveys and streamline guest communications via the platform.

The solution will help restaurants cut down on wait times.

Libro president Lorne Schwartz said: “By incorporating guest marketing, reputation management, reservations and table management into a single, easy-to-use platform, we’re providing a streamlined set of tools and data points that all work together to help operators better understand their guests.

“The Guest Experience Platform provides customisable features in this release to give restaurants more power to create a personalised experience and deliver the highest level of service before, during and after a meal.”

The suite of reputation management features is designed to manage and influence a restaurant’s public perception. Restaurant operators can conduct automated email campaigns using the latest platform.

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Restaurants can use the guest marketing module to develop and execute a consistent email communication strategy through drip campaigns. These are fully branded, personalised and automated.

Restaurateurs can also handle guest relations directly through the new platform instead of importing or exporting data from third-party apps.

Libro claims to have utilised its alliance with Google to launch the enhanced digital waitlist, allowing diners to add themselves to the digital waitlist before arrival and track the wait in real-time.

This builds on its existing Reserve with Google integration, helping diners search for restaurants through Google Search or Maps and make bookings with one click.

Furthermore, the Guest Experience Platform 6.0 has been enhanced around reservations and table management, which, according to the vendor, allows restaurants to track and tap guest requirements to offer an end-to-end dining experience.

Other tools can help reduce no-shows such as cancellation charges or implementing security deposits or prepayments.