McDonald’s and Uber Technologies have widened their partnership to integrate delivery fulfilment and customer reward programmes across 14 markets.
The rollout covers Australia, Belgium, Canada, France, Germany, Ireland, the Netherlands, New Zealand, Poland, Portugal, Spain, Switzerland, the UK as well as the US.
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The two companies initially partnered in the US in 2017. The fast food chain is currently listed on Uber Eats in 30 countries.
Under the extended terms, Uber will serve as the preferred fulfilment partner for orders submitted directly through the McDonald’s mobile application in select markets, including the US, the UK, Australia, Canada, France, and Germany.
These in-app transactions will be dispatched primarily via Uber Direct, the company’s white-label delivery service for merchant channels, in partnership with Deliverect.
Customers will also retain the ability to place orders directly within the standard Uber Eats platform.
Beyond logistics, Uber will function as McDonald’s exclusive partner for delivery and rideshare rewards in participating jurisdictions.
Starting this month, MyMcDonald’s Rewards members in select markets can redeem loyalty points for discounts on Uber rides through a seasonal activation in the McDonald’s app.
The companies also plan to introduce features enabling customers to earn MyMcDonald’s Rewards points on eligible McDonald’s orders placed through Uber Eats.
McDonald’s Global Franchising and Delivery senior vice-president Mason Smoot said: “McDelivery has grown into a global business of more than $20bn a year.
“That growth reflects customers’ increasing desire for more ways to enjoy the McDonald’s food and beverages they love, whenever and wherever they choose.
“By building on our longstanding relationship with Uber, we’re making the customer experience even easier, more reliable and more rewarding, while continuing to give our fans choice in how they order McDonald’s.”
