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July 9, 2019updated 10 Jul 2019 11:40am

The Miami Burger a ‘healthier challenger’ to plant-based rivals

A new vegan burger is set take on industry giants in the UK, with the Miami Burger described as the ‘healthier challenger’ to its plant-based rivals Beyond Burger, Moving Mountains and the Impossible Burger.

By Rosie Lintott

A new vegan burger is set take on industry giants in the UK, with the Miami Burger described as the ‘healthier challenger’ to its plant-based rivals Beyond Burger, Moving Mountains and the Impossible Burger.

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Miami Burger currently supplies direct and through London distributors, London restaurant chains and Facebook headquarters but now wants to have a more national foodservice presence. There are currently two Miami Burger locations in the UK, Shoreditch and a test restaurant in Reading, and the product has launched in more than 280 Morrisons stores across the UK for customers this week.

Miami Burger food development chef Tom Halford said: “Our test kitchen pop-up restaurant in Reading, Berkshire has been a great place for us to showcase our food and trial new ideas.

“However our ambition now is to let restaurants, hotels, pubs and health/education authorities know their vegan option no longer needs to be a choice between disappointing Portobello mushroom burger or a high fat, oil laden, expensive fake meat burger.”

How is the Miami Burger going to compete with its plant-based rivals?

The Miami burger is 100% plant-based, free from coconut and palm oil, and contains less than 1g of saturated fat.

While the Miami Burger is plant-based like its counterparts, it contains much less fat and calories; with only 6% fat and 167 calories, establishing the burger has been as a healthier option.

By using rapeseed oil to make its burger, the company ensures consumers are given the healthiest cooking oil that is available in terms of saturated fat. The burger’s juicy texture is then achieved using water.

Halford added: “The market leaders have done an amazing job in giving plant-based consumers choice, but with 65% of the UK population overweight, we are here to offer everyone a genuinely healthy burger patty. It’s great tasting plant-based food without the bad stuff.”

Plant-based alternatives growing in popularity

Last year, producer Beyond Meat brought its Beyond Burger to the UK for the first time as part of its global expansion plan and it has since then been used by restaurants such as Byron and Honest Burgers in a bid to cater to the growth in vegan consumers.

Moving Mountains, the British brand leading plant-based innovation, teamed up with restaurant and cocktail bar Dirty Bones last year to launch the UK’s first ever meatless ‘bleeding’ burger. Meanwhile, the Impossible Burger has seen success as another plant-based in UK restaurants as veganism grows more popular and fast food chain Burger King even launched the ‘Impossible Burger’ across the US in collaboration with Red Robin in April this year.

Free Report
img

The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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