The National Football League (NFL) has signed into a multi-year sponsorship agreement with Postmates, making it official on-demand food delivery partner.
Postmates has also been selected as an official sponsor for NFL premier events, including the Super Bowl, Pro Bowland Draft.
Postmates Marketing and Communications senior vice-president Eric Edge said: “People across the country aren’t just ready to order their favourite game day foods, they are eagerly awaiting the return of football. While most fans won’t be able to physically go to the game, this partnership with the NFL allows us to bring the gameday experience and a few surprises throughout the season directly to fans.”
Postmates said it will start the season by delivering meals to frontline healthcare workers at the Ben Taub Hospital in Houston, US.
The company has partnered with NFL player Patrick Mahomes and his foundation 15 and the Mahomies for the initiative.
Another NFL player Deshaun Watson has stepped up to the challenge and is using Postmates to deliver meals to frontline workers at Truman Medical Center Hospital Hill in Kansas City, the company said.
NFL Business Development vice-president Nana-Yaw Asamoah said: “Fans will be watching NFL football this season from their couch more than ever before, so teaming up with Postmates as the first official on-demand food delivery partner of the NFL was a perfect combination.
“We are excited for Postmates to deliver gameday food favourites and special surprises to our fans’ doorsteps throughout the year.”
Last month, Postmates joined forces with US-based fast food hamburger chain White Castle to offer Original Sliders directly to customers.
Recently, the company partnered with Panera to make freshly prepared, wholesome soups, salads and sandwiches available to customers at the latter’s participating locations across the US.