Japanese fast-casual chain Pepper Lunch has signed its second multi-unit development agreement with Majestic Restaurant Group to continue expansion in North America.

Majestic Restaurant Group will support the development of ten Pepper Lunch units across the Tampa, Orlando and Gainesville areas up to 2028. 

The first location under the collaboration will open in the third quarter of 2024.

Majestic Restaurant Group managing partner Ferdian Jap stated: “Growing up in Indonesia, I have familiarity and admiration for Pepper Lunch.

“The opportunity to bring Pepper Lunch to our home location in Tampa, Orlando, and Gainesville is exciting as it fulfils Majestic Restaurant Group’s mission to expand Asian-focused concepts.”

The latest deal is part of Pepper Lunch’s plan to open 100 locations across North America by 2026.

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By GlobalData

Pepper Lunch has also signed a development agreement with NiKU to develop ten units in Hawaii up to 2033.

NiKU, which is led by Nari Uezu and Sean Uezu, will initially focus on developing new units in the Honolulu region and throughout the greater island of Oahu.

The first Pepper Lunch restaurant in Hawaii is expected to open in the first quarter of 2025. 

Through expansion in Hawaii, Pepper Lunch intends to further its domestic expansion in the US.

Pepper Lunch CEO Troy Hooper said: “Pepper Lunch’s service and guest experience are unique and special, and the food is authentic, yet approachable.

“We are thrilled to continue our Americas franchise expansion by partnering with best-in-class leaders who understand the gameplan which leads to success for all parties involved.”

Pepper Lunch offers steaks, curry rice, teriyaki, pepper rice and pasta-based dishes, served on the brand’s patented hot iron plate.

It currently has more than 500 locations across 15 countries.

In October 2023, Pepper Lunch signed a multi-unit development agreement with BID Investment Group to open a restaurant in the US.