Restaurant technology company Qu has introduced Intelligent Commerce Platform (ICP), an AI-enabled system designed to help foodservice brands adopt AI.
The business unveiled the new solution at the Restaurant Leadership Conference (RLC) in Phoenix, Arizona.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to Qu, ICP is different from typical AI add-ons that sit on top of fragmented restaurant tools. The company said the platform embeds “native intelligence” directly into in-store systems, at the edge, and into every transaction across its unified commerce framework.
This architecture lets operators make real-time decisions and expand AI capabilities without incurring “unsustainable” costs.
Qu CEO Amir Hudda said: “Restaurants don’t need more AI – they need AI that actually works within the realities of their business.
“If you rely solely on cloud-based models, costs scale quickly and unpredictably. Our Intelligent Commerce Platform is built to allow AI to run where it is the most cost-effective.
“This approach enables operators to increase bottom-line and top-line performance in this challenging economic environment.”
ICP builds on Qu’s existing Unified Commerce stack and is being released to current customers as part of that platform’s ongoing development.
One key feature of the tool is a real-time kitchen intelligence score that draws on AI-generated operational insights. These insights and suggested actions are surfaced through Qu’s mobile reporting tool, Notify.
The platform also supports production forecasting and dynamic load balancing across kitchen lines, intended to raise makeline speed and boost throughput during busy periods.
Additional functions include AI-supported ordering and the use of computer vision to improve order accuracy and flag process bottlenecks in restaurants.
Beyond the front-of-house and back-of-house workflow, ICP offers energy and equipment monitoring intended to track asset performance, cut energy usage and identify potential faults early.
The platform also incorporates enterprise AI agents aimed at refining decision-making on promotions and discounting.
Earlier this year, Jack in the Box rolled out Qu’s unified commerce platform to more than 2,100 restaurants.
