US-based smoothie chain Smoothie King has signed a multi-unit development agreement to open 15 new locations in Dallas-Fort Worth, Texas.

The deal was signed with Mohammed Azaz of HIBA-SK, who acquired six Smoothie King locations in 2022.

Azaz said: “I’ve been actively searching to further diversify my portfolio and Smoothie King immediately stood out for its strong company mission, category leadership, products and the ongoing support it provides franchisees.

“It’s also inspiring to learn more about Wan Kim’s journey from franchisee to CEO and the dedication that each corporate team member has for the brand.

“It’s something I chose to be a part of and I’m excited to develop new locations with Smoothie King and build my existing portfolio with the brand.”

As part of efforts to support its franchisees, Smoothie King is focusing on menu innovation with an objective to improve profitability for its franchisees across the system while increasing traffic and building guest loyalty.

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Smoothie King chief development officer Chris Bremer said: “We welcomed Mohammad to the Smoothie King family last year and we’re privileged that he’ll be expanding his presence with our brand through multiple new store builds.

“We’re always looking to partner with experienced franchisees that are not only eager to grow but also passionate about making a positive impact in their community.

“Mohammed has exemplified this passion throughout his franchising career and we are proud that he will be growing his portfolio further with Smoothie King.”