Subway has partnered with McWin Restaurant Fund to expand its presence in France, the Czech Republic, Luxembourg, and Belgium.
It also intends to enter new master franchise agreements for these territories with McWin affiliates for further expansion.
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The agreement gives McWin exclusive rights to develop Subway restaurants in these four countries, including the management of nearly 400 existing franchises and the opening of around 600 new outlets over the next ten years.
The partnership is expected to more than double Subway’s footprint in France and Luxembourg and significantly bolster its presence in Belgium and the Czech Republic.
Subway EMEA president Carrie Walsh said: “With extensive market expertise and a proven track record of successfully growing and developing QSR brands across Europe, we’re looking forward to working with the McWin team to elevate the guest experience and bring even more guests their favourite subs.”
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As part of its international growth strategy, Subway aims to double its restaurant count across the EMEA region in the forthcoming years.
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By GlobalDataThe agreement with McWin is slated for completion in the second quarter of 2024.
McWin Capital Partners Foodservice partner and head Harry Goss said: “We are delighted to partner with Subway, an iconic global brand that is well-positioned to meet the increasing consumer demand for convenient, affordable and better-for-you options.
“We will leverage our expertise, platform and network to support Subway in accelerating its growth across these markets over the months and years ahead.”
Last month, Subway added the Chocolate Chip Footlong Cookie to its menu in Canada for a limited time.
The chocolate chip-filled cookie is served warm and will complement the company’s footlong sandwiches.
Chocolate Chip Footlong Cookie made its first appearance in the US earlier this year.
