Wingstop has announced the return of its Hot Honey Rub in time for Valentine’s Day 2024.

The flavour, which was part of the brand’s menus in July 2023, is available for a limited period across participating locations in the US.

The company describes Hot Honey as a “craveable dry rub” that combines sweet tastes with the heat of cayenne pepper and ancho chilli.

Hot Honey Rub can be applied to a variety of the chain’s offerings, including hand-sauced-and-tossed chicken sandwiches, classic wings, boneless wings and tenders.

Customers can order Hot Honey Rub through Wingstop’s website and mobile app.

Wingstop president and CEO Michael Skipworth stated: “Our fans have spoken and we listened. Their passion for Wingstop’s Hot Honey Rub is undeniable. To show our love to our fans this Valentine’s Day, we’re bringing Hot Honey back for a limited time.”

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By GlobalData

Established in 1994, Wingstop operates and franchises 2,000 locations worldwide.

Its offerings include chicken sandwiches, boneless wings and tenders, cooked to order and hand-sauced-and-tossed in fans’ choice of 11 flavours.

Wingstop’s menu also features signature sides, including fresh-cut, seasoned fries and freshly made ranch and cheese dips.

In November 2023, Wingstop reported a net income of $19.5m for the fiscal third quarter of 2023, an increase of 46% compared to $13.3m in the same quarter of the previous year.

For the quarter ended 30 September 2023, its total revenue rose by 26.4% to $117.1m from $92.67m in 2022.