Hard Rock International has ended its licensing arrangement with JSM Corporation and its affiliated entities, withdrawing their rights to run all Hard Rock Cafe outlets and Rock Shops in India.

According to The New Indian Express report, the decision led to the shutdown of ten locations in Bengaluru, Chandigarh, Chennai, Hyderabad, Hyderabad Hitech City, Kolkata, New Delhi and Pune.

The publication quoted the company as saying in a statement: “Hard Rock International has formally terminated its agreements with JSM Corporation and related entities covering the right to operate all Hard Rock Cafes and Rock Shops within India.”

The Hard Rock Hotel in Goa is not operated by JSM and will continue to operate as usual.

Hard Rock International has not provided any explanation for discontinuing the franchise relationship with JSM Corporation.

It has also not indicated whether it aims to re-enter the Indian cafe market with a different partner or business model.

Launched in 1971, Hard Rock Cafe has expanded into a worldwide chain of casinos, hotels, music-themed restaurants, museums and retail outlets, with operations in more than 70 countries.

Over time, Hard Rock Cafe became a familiar brand in several Indian metros, developing a following for its live performances, themed nights and music-centred ambience.

On the other hand, JSM Corporation has established an international restaurant portfolio with a presence in major Indian cities.

Founded in 2005, JSM also controls the master franchise for US-based California Pizza Kitchen in India and operates its own restaurant formats, including Shiro and Asilo.