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Taco Bell expands use of Omilia voice AI in US drive-throughs

Omilia’s Voice AI tech will continue to be implemented across all Taco Bell locations in the US.

Umesh Ellichipuram July 08 2026

Taco Bell has extended its agreement with AI company Omilia to broaden the use of automated voice ordering across its US drive-through network.

The two companies first partnered in 2023.

Since then, the technology has been rolled out to more than 890 restaurants in 38 states, supporting Taco Bell’s drive-through Voice AI strategy and aiming to refine both customer interactions and in-store operations.

Under the renewed deal, Omilia’s Voice AI platform will continue to be implemented at Taco Bell locations across the US.

The system handles order-taking at the drive-through intercom and is configured to reflect each restaurant’s menu, real-time inventory and limited-time offers.

Taco Bell global chief digital and technology officer Dane Mathews said: “Omilia’s Voice AI gives us the ability to ease team members’ workloads and provides them the flexibility to engage with customers in a more meaningful way.

“Omilia’s platform has proven itself at scale in select US restaurants, and continuing this strategic partnership supports our long-term digital and tech strategy.”

Omilia said its platform includes capabilities such as noise filtering, sub-second latency and live adaptation to menu changes.

It added that its drive-through system is powered by Omilia’s own small language models, designed for fast, context-aware transcription and tuned for the acoustic challenges of drive-through lanes.

The platform adjusts automatically to each restaurant’s menu configuration, including promotions and stock variations, limiting the need for manual retraining when items change.

Omilia co-founder and CEO Dimitris Vassos said: “The drive-through environment is one of the most demanding — real-time, noisy, fast-paced, with menus that change by store and by day.

“It is exactly where our purpose-built Voice AI separates from general-purpose tools that have failed.

“This partnership reflects Omilia and Taco Bell’s shared commitment to delivering measurable value for customers, restaurant teams and franchisees.”

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