Hot drinks is one of the food category offered in restaurants, along with the soft drinks and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the hot drinks category in Bahrain report, the hot drinks category constitutes a 8% share among all restaurant types in Bahrain foodservice market. The report analyses 1,242 menu items from different foodservice outlets in Bahrain and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Hot drinks was found to be the most-used ingredient in the hot drinks category, featuring in 66% of menu items, followed by beans & pulses and nuts & seeds. Herbs, spices & seasonings and fruit were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the hot drinks category have dropped by 0.01%. As on-premises dining gains momentum following the COVID-19 pandemic, the hot drinks category in Bahrain is expected to experience overall growth.
Different categories exhibited mixed price movements within Bahrain foodservice market between 2022 and 2023. Of all the categories, the fish & seafood dishes category exhibited the highest price increase, while hot drinks experienced a maximum price decrease.
An in-depth analysis of the hot drinks category price trend by location reveals consumption trends of each region. The graph below represents the change in hot drinks category menu prices during 2021-2023 across the top five locations. As seen below, hot drinks category menu items in Bilad Al Qadeem became more affordable as compared to Seef and AlJuffair.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Bahrain market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Bahrain category menu, buy the report here.
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