Italian cuisine was one of the cuisine types within bar channels, according to GlobalData’s menu intelligence database. In its menu analysis of bar in Ghana report, GlobalData analyses 397 menu items across bar outlets and provides an overview of various foodservice channels in Ghana. According to GlobalData, bar makes up 0.826% of all restaurant types in Ghana. Buy the report here.
Chicken was found to be the most-used ingredient in bar establishments, featuring in 21% of menu items, followed by vegetables and herbs, spices & seasonings. Beef and cheese were also significant ingredients. An analysis of menu categories reveals that meat dishes, salads & sides, pasta & pizza, burgers and sandwiches & wraps were most popular within the bar format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Ghana bar channel have flat growth. Considering all channels (including bar) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the bar segment in Ghana is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Ghana foodservice market between 2023 and H1 2024. Of all the restaurant types, hotel & motel exhibited highest price hike, while supermarket & hypermarket experienced a price decrease.
An in-depth analysis of bar price trends by location reveals consumption trends of each region. The graph below represents the change in bar menu prices between 2023 and H1 2024 across the top five locations. As seen below, bar menu items in Accra became more affordable as compared to Accra and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Ghanaian market, bar operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Ghana bar menu, buy the full report here.
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