American mobile ordering and payments platform LevelUp has partnered with restaurant concept honeygrow to launch a food ordering platform.
The online ordering platform is designed for the restaurant chain’s minigrow brand, which allows customers to order food from the brand’s locations in New York and Chicago.
Honeygrow CEO and founder Justin Rosenberg said: “Our goal was simple: create one app for two concepts, honeygrow and minigrow, while having the capability to do all the fun stuff that we’ve been dying to do for years, while exploring other fun, creative ways to best engage our guests in ways not seen before.”
Honeygrow will launch a redesigned app and loyalty programme for the online ordering platform available for all its locations in the US later this year.
Apart from the launch, the company is planning to open two new minigrow locations in Boston on 27 April and 1 May this year.
LevelUp client services and account management director Emma Beckerle said: “When we started working with honeygrow, we immediately understood the importance of providing an integrated rewards experience that spanned web ordering, mobile ordering, and in-store experiences.
“We’re proud to have built a beautiful web ordering, mobile and in-store interaction for honeygrow and can’t wait to see guests using it.”
Founded by Justin Rosenberg, the restaurant chain offers customisable stir-fries, salads, honeybars and cold pressed juices in 25 honeygrow and four minigrow locations in the US.