Sonic Drive-In introduced Brunch Burger and Bigger Brunch Burger across the US. Credit: Business Wire.

Drive-in restaurant Sonic Drive-In has expanded its menu with the launch of a new limited-time Brunch Burger available at participating locations across the US.

With more than 3,600 restaurants across America SONIC is part of the Inspire Brands family of restaurants.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Brunch burger is a made using a beef patty topped with cheese, crispy bacon, and a fried egg, and served on a bakery-soft brioche bun.

The restaurant chain is offering the new item with a side of medium crispy Tots for breakfast and lunch. It is priced at $2.99.

Sonic product innovation and development vice-president Scott Uehlein said: “As traditional meal times continue to shift and change, brunch has taken on a life of its own, allowing the mixing, matching, and harmonising of familiar flavours to create endless dishes.

“With our entire menu available all day long, guests are free to order breakfast anytime and our new Brunch Burger is the best of both worlds. Adding crispy tots and a cherry limeade mimosa makes any day feel like a gorgeous Sunday!”

As traditional meal times continue to shift and change, brunch has taken on a life of its own, allowing the mixing, matching, and harmonising of familiar flavours to create endless dishes.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In addition, the drive-in restaurant chain is offering the item in a bigger size, bigger brunch burger, available for $4.99.

Customers can also order a blend of SONIC’s classic cherry limeade mixed with orange juice to pair with the brunch item. They can also place orders online using the Sonic app.

In January this year, Sonic also launched Oreo A La Mode and Cinnabon Cinnasnacks A La Mode.

Oreo A La Mode features battered and fried Oreo biscuits, while the Cinnabon Cinnasnacks A La Mode is a flakey pastry with a cinnamon-flavoured centre. Both items are served with Sonic’s Real Ice Cream.