EveryBite has partnered with 3Owl, which specialises in restaurant web design, to help restaurants deliver more personalised digital menu experiences.
The collaboration combines 3Owl’s website and mobile app development capabilities with EveryBite’s SmartMenu technology.
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SmartMenu platform enables customers to browse menus according to allergens, dietary preferences, nutritional objectives and other individual requirements.
The companies intend to help restaurant brands replace static online menus with digital experiences that respond to customers’ needs and support the journey from menu selection to purchase.
Additionally, the two companies will examine how menu intelligence can be applied across the wider digital restaurant journey, including websites, ordering services, mobile applications and loyalty programmes.
EveryBite co-founder Lucy Logan said: “Restaurant brands have invested heavily in loyalty and digital ordering, but the menu itself still has an enormous amount of untapped intelligence.
“Our partnership with 3Owl gives brands an opportunity to use that intelligence much earlier in the digital journey.”
EveryBite’s technology is designed to operate alongside existing restaurant systems.
Its SmartMenu platform and API can link verified menu, nutrition and allergen data with restaurant websites, ordering platforms, mobile apps, loyalty programmes and other customer-facing services.
3Owl vice-president and partner Joseph Szala said: “Personalisation shouldn’t begin at checkout. The menu is one of the strongest expressions of guest intent.
“By bringing EveryBite’s menu intelligence into the digital experiences we create, we can help brands make discovery easier, reduce friction and create experiences that become more relevant the more we understand about the guest.”
