US-based ice cream chain Rita’s Italian Ice & Frozen Custard has executed a multi-unit agreement to establish new locations in Austin, Texas as part of its growth strategy.
The first of these five locations will open in 2024.
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The expansion is spearheaded by Salvator Raccuglia, an entrepreneur from Redding, Pennsylvania.
Raccuglia said: “Rita’s has been a part of my life since I was young, so it’s been exciting to be part of the brand’s growth here in Austin. I am looking forward to sharing my love of this amazing brand with this thriving community.
“I have many fond memories with my friends and family at Rita’s, and I hope it will be a place where people can gather year-round and make their own memories with the brand.”
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The new location will offer Rita’s Gelatis, Italian Ice, Concretes [ice creams containing a higher ratio of egg yolks], Milkshakes and Frozen Custard.
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By GlobalDataMade fresh daily, Rita’s signature Italian Ice will be offered in a rotating daily selection from 75 flavours.
Rita’s is seeking more franchise partners to drive further expansion across Texas.
In 2023 Rita’s Italian Ice & Frozen Custard launched a new line of cold brew frozen coffees.
The new cold coffees are offered in three flavours: original cold brew, mocha and caramel.
